About Us
At Enduro, we’re redefining what it means to work with a finance partner. When you choose us, you’re not just securing a flexible finance solution, you’re gaining a partner who cares about your success as much as you do. With decades of industry expertise and a commitment to open communication, we make sure you’re fully informed at every step.
No hidden fees, no complex small print - just clear, personalised solutions that are crafted around your goals. Whether you’re expanding your business, investing in new equipment, or optimising your cashflow, we work by your side to turn your vision into reality, minus the hassle.
Meet the Team
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Chris Smith
Managing Director
With 25 years in asset finance—including over a decade working with some of London’s most prestigious banks—Chris brings a rare blend of expertise and insight to every client relationship at Enduro Finance. His extensive industry knowledge means he understands the complexities of finance from every angle, allowing him to craft straightforward, effective solutions tailored to each client’s unique needs. Chris is driven by a commitment to transparency, strategic thinking, and exceptional service, ensuring that every Enduro Finance client experiences a smooth, rewarding journey. For Chris, it’s not just about securing finance; it’s about empowering clients to reach their goals with confidence and clarity.
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Daniela Perano-Smith
Operations Director
Daniela brings a unique blend of operational expertise and a deep commitment to enhancing the customer experience as Operations Director at Enduro Finance. With over a decade of experience in the leather commodities industry, she honed her skills by working with top European suppliers and supporting world-renowned fashion brands. Daniela’s knack for streamlining processes and her dedication to efficient, reliable service means that every client benefits from a smoother, faster financing journey. Her attention to detail and focus on continuous improvement translate into a seamless experience for Enduro Finance clients, ensuring they receive exceptional support and timely, tailored solutions at every step.
