Navigating New Waters: Why Commission Disclosure Rules Are a Gamechanger for Finance - and Why We’re Embracing Them

Starting a new business is never without its surprises, but we didn’t expect to launch Enduro Finance in the midst of a regulatory shake-up. When the UK Court of Appeal mandated full commission disclosure for brokers, it sent ripples through the finance industry. Like many, we had to pause, reassess, and adapt our plans to fit into this new framework. Yet, looking back on the journey, we’ve come to see this challenge as a pivotal moment—not just for our business, but for the entire industry.

Let’s face it: finance hasn’t always been known for its transparency. For years, brokers have worked behind closed doors, with customers often left in the dark about how much their broker was earning from each deal. But this new ruling marks a turning point. By requiring brokers to fully disclose their commissions, the industry is being pushed toward greater honesty and accountability. And while it’s a challenging adjustment, we firmly believe it’s a step in the right direction.

For us at Enduro Finance, this change came as a bit of a curveball. When we set out to create a brokerage that prioritised customer trust and clarity, we built our plans around our values, not around regulatory mandates. But when the rules shifted, we realised that our commitment to transparency made us uniquely prepared to navigate this new environment. Instead of viewing these changes as a setback, we embraced them as an opportunity to reinforce what we stand for.

At Enduro Finance, I see these new rules as an opportunity to do things right from the start. Having spent 25 years in asset finance, including over a decade with some of London’s most prestigious banks, I’ve seen the good, the bad, and the downright ugly in this industry. I know what ethical, client-focused brokerage looks like—and just as importantly, I know the pitfalls to avoid. This isn’t about simply complying with new regulations; it’s about setting a standard for what all-finance should be.

We understand that for some established brokers, these new requirements present a significant disruption. They’ll have to reshape the way they communicate with clients, adjust their systems, and perhaps rethink their entire approach. We empathise with the respected funders and industry veterans who now find themselves navigating unfamiliar territory. Change is rarely easy, and for those who’ve built their careers in the traditional model, this shift brings undeniable challenges.

But ultimately, I believe these rules will elevate the industry as a whole. This level of transparency will help clients make more informed decisions and allow them to truly understand the value they’re receiving. It will shine a light on practices that, frankly, never belonged in our industry in the first place. As more clients come to expect full transparency, the brokers who don’t prioritise client interests will face increasing pressure to adapt - or step aside.

As we move forward in this new era, we’re excited about the impact these changes will have on the finance industry. For Enduro Finance, this is more than just compliance—it’s a call to action to lead by example, setting a higher standard in how we serve our clients. And while we may be a new player in this market, we’re here to stay, guided by values that won’t change with the tides.