A Few Weeks In

Launching a business is never straightforward, and the journey to opening Enduro Finance has been one of learning, adapting, and refining our approach. While we’ve only just started trading, the groundwork has been laid over many months, particularly in preparing for the onboarding processes with our funder partners. Now that we’ve begun to see the fruits of those efforts, it’s clear that the timing and support for an ethical and transparent brokerage like ours couldn’t be better.

Preparing for Launch:

The feedback we’ve received so far has been remarkable. Our clients have described our approach as refreshing, especially in light of the recent changes to commission disclosure regulations. These rules, which require brokers to be fully transparent about their earnings, align perfectly with the values Enduro Finance was built upon.

Although we’re still in the early stages of trading, I’m immensely proud of what we’ve achieved. The support we’ve had from funders and clients alike has been humbling, and it reinforces our belief that a finance business centred on openness and trust is exactly what the market needs right now.

Commission Disclosure: A New Standard

When the Court of Appeal mandated commission disclosure, it was a natural fit for what we were already planning as a business. By sharing all relevant information with customers upfront, we’ve found that the conversation changes, they feel more informed and at ease. Interestingly, the response to these new regulations has varied widely across funders and banks. Some have wholeheartedly embraced the changes, while others have taken a more relaxed approach, allowing brokers to take time to fall in line with the process. What matters to us though is that the client feels confident in their decisions, and, for Enduro Finance, commission disclosure is a key part of building that trust. 

Onboarding Partners

One of the most surprising aspects of launching Enduro Finance has been navigating the onboarding processes with circa 30 funders who offer everything from short term unsecured loans to complex acquisition finance. While some mainstream banks surprisingly require very little, others often have highly complex demands, from solicitor signed documents and indemnities as long as your arm. The lack of consistency across the industry has been striking. Having worked for highly regulated banks for much of my career, I understand what’s necessary to ensure compliance, but it’s clear that many funders fall either extremely short or, in contrast, materially exceed those requirements. While it’s been challenging to keep up, I’m grateful for the support funders have shown us in working through these processes and helping us get up and running efficiently.

Why Enduro Finance?

At Enduro Finance, we do things differently. We prioritise clarity, integrity, and a personal approach that puts our clients first. By explaining how we earn our income, keeping customers informed about regulatory changes, and making their experience as seamless as possible, we aim to set a new benchmark for the industry. We also invite new clients to try us out and experience the difference for themselves. If, after working with us, they feel their current broker offers a better service, we’ll happily refer them back. This isn’t about closing deals for the sake of it, it’s about building long term relationships based on trust and shared success. We are interested in helping you grow and thrive, and, in turn, this approach will do the same for us.

Looking to the Future

As we continue to grow, we’re excited about what lies ahead. From expanding our presence into Europe to working with a wider range of funders, the opportunities are significant. We’re also exploring the potential to develop our own portfolio, ensuring that we can offer even greater value to our clients in the years to come.

Join the Journey

We’re proud of the start we’ve made and the feedback we’ve received, but we know there’s much more to achieve. If you’re curious about what makes Enduro Finance different, we’d love to show you. Join us on this journey; you might just discover it’s a journey worth taking.