Expanding Enduro Finance – Welcoming Roberta Maginnis

At Enduro Finance, we’ve always believed that the strength of our business lies in the people behind it. Although we only began trading at the start of 2025, our ambition has always been clear: to build a finance brokerage that delivers meaningful solutions with integrity, expertise, and a commitment to long-term relationships.

As part of this growth, we are thrilled to announce Roberta Maginnis as Sales Director, Ireland.

Roberta’s appointment marks an exciting step forward in our expansion, helping us bring Enduro Finance’s tailored finance solutions to businesses across both Northern Ireland and the Republic. Having worked with her closely over the years, I know firsthand the value she bring. Her expertise, drive, and commitment to clients make her a perfect fit for what we are building.

A Proven Leader in Financial Services

Roberta brings over 25 years of experience in financial services across Ireland, with a background spanning Business Banking, Asset Finance, and Broker-based environments. Throughout her career, she has built an outstanding reputation for helping businesses access the funding they need, guiding them through complex financial decisions with clarity and confidence.

Her deep understanding of the Irish market, combined with her ability to forge lasting relationships, makes her an invaluable addition to our team and the businesses we support.

Strengthening Our Presence in Ireland

My first experience working in Ireland was back in 2015 when I was exploring new opportunities for expansion. Since then, I’ve been fortunate to launch several businesses in both Northern Ireland and the Republic, some of which have grown into successful enterprises.

Through it all, Roberta has been a key part of that journey, playing an instrumental role in their success. When we launched Enduro Finance, one of my first conversations was with her about how we could expand our reach across Ireland. Today, Daniela and I are proud to welcome her as both a colleague, business partners and a key figure in our growing business.

With Roberta’s leadership, we are actively expanding our services across all-Ireland, making it easier for businesses to access competitive finance solutions.

What This Means for Our Clients

Roberta’s appointment strengthens our ability to provide businesses in Ireland with finance solutions tailored to their needs. Whether it’s funding for plant and machinery, transport, renewables, or specialist assets, we now have an even stronger team to help businesses secure the right funding to grow.

With Enduro Finance’s transparent, relationship-focused approach and Roberta’s deep market knowledge, businesses across Ireland can expect: 

  • Tailored Finance Solutions – Designed to meet the unique needs of businesses in Ireland

  • Market Expertise – Insight and guidance from one of Ireland’s most experienced finance professionals

  • A Trusted Partner – A finance broker that prioritises long-term relationships over short-term transactions

Looking Ahead

We may only be a few weeks into our journey, but the momentum is already building. Roberta’s appointment is a key part of our vision, and as we continue to grow, we remain committed to offering businesses the support, expertise, and financial solutions they deserve.

Please join us in welcoming Roberta Maginnis to the team!

For businesses across Ireland looking for funding solutions, Roberta is here to help. Get in touch today to explore how Enduro Finance can support your next stage of growth.

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